One thing we struggled with was keeping our shadows off the background. We wanted each other close enough to the sign so that it would make the biggest impact. To remedy this, we used the off camera flash at 45 degrees angled up and to the left. It was completely overcast and later in the day so we were able to capture the rich colors. Thus producing super neat-o images!
After Chris had tried to shoot me in front of a giant "Fireworks" marquee, he looked toward the painted illustrations on the building. I liked the bull in this cartoon and thought the red would look really vibrant. One awesome bull sign, a sexy tough guy look and you get instant pop!
After looking at the various of other firework brand signs, Chris settled on this one because it seemed the most feminine and kicked the most ass.